Brookings Institution, a DC-based nonprofit public policy organization, reports that Wells Fargo and Company took the top honors for technological and digital innovation. The bank’s many online tools and various services it offers to its customers greatly contributed to its high ranking. Wells Fargo is the first major financial institution to provide online banking to its customers.
Wells Fargo & Company: SAN FRANCISCO — July 7, 2009. Wells Fargo & Company (NYSE: WFC)’s web site has taken top honors for technological and digital innovation, ranking first out of 68 leading U.S. corporations, according to the Brookings Institution. The Brookings Institution evaluated nearly two dozen features of digital innovation, including personalization, interactivity, transparency, PDA (personal digital assistant) access, disability access, language translation, number of online services, privacy, security and user feedback.
Wells Fargo was ranked above sites belonging to corporations generally considered industry leaders including Google, Apple, Amazon, and Disney.“As the first major financial institution to offer internet banking, Wells Fargo has a proud history of pioneering in the digital world,” said Jim Smith, executive vice president, Wells Fargo Internet Services Group. “We work very hard to ensure our offerings are user-friendly and innovative. Being ranked number 1 is a great honor, and we’ll continue to listen to our customers to give them the very best experience when they visit Wells Fargo by computer or mobile device.”
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