There’s an interesting report available from Forrester Research that claims there will be some significant increases in the number of home bankers who pay their bills online over the next few years. In particular, the report claims that internet bank users who will pay bills online will increase by almost 15 million in the span of 5 years. Here’s an excerpt:
Between 2009 and 2014, the total number of US online bill payment households will increase from 48 million to 63 million. Despite the early gains of direct billers, Forrester believes that bill consolidators like banks have a slight advantage in a maturing market. Nevertheless, bank eBusiness executives must secure this edge through cultivation of solid bill payment relationships with young affluents and other young adults, who are significantly more likely than the average online user to pay via billers’ sites. eBusiness executives must also invest in tools supporting the shift from a focus on adoption alone to one that encourages activation and repeat usage.
You can check out the report here (it costs a decent chunk of change).
